1. Press Release on ITB, Penn State University, 2003
   
2. Staples lets customers do the design. Fortune, April 18, 2005.
   
3. Ding, Min, Shtaerman; Alexander, Scannell; Esther B., Almeida; Ian A. and Romano, J, Interactive Toothbrush Game, US Patent Application 20060040246.
   
4. Basche, T. and M. E. Pennell. 2003. Customizable combination locking system using textual combinations. US Patent 6,621,405.
   
5. Why P&G Smile is So Bright, Business Week, August 1, 2002
   
6. Get a patent, WSJ, May 9, 2005.
   
7. Urban and Hauser, 2004, Listening In to Find Unmet Customer Needs and Solutions, Journal of Marketing, 68, 72-78.
   
8. The Carriage Trade, WSJ, October 21, 2004
   
9. Toubia, 2005. Idea Generation, Creativity, and Incentives, Marketing Science.
   
10. Ding M. and Eliashberg, J. 2002, Structuring the New Product Development Pipeline, Management Science , 48(3), 343-363
    
11. Template for Provisional Patent Application.
    
12. Urban, Weinberg, and Hauser. 1996. Premarket Forecasting of Really New Products, Journal of Marketing, 60, pp. 47-60
    
13. Dahan E. and J. Hauser. 2001. The Virtual Customer, Journal of Product Innovation Management, 19, 5, 332-54.
    
14. Rao, V. R. and J. R. Hauser. 2004. Conjoint Analysis, Related Modeling, and Application. in Market Research and Modeling: Progress and Prospects: A Tribute to Paul Green. Y. Wind and P. E. Green, Eds., Kluwer Academic Publishers: 141-168.
    
15. Ding, M. 2007. An Incentive Aligned Mechanism for Conjoint Analysis. Journal of Marketing Research.
    
16. Ding, M., J. R. Hauser, S. Dong, D. Dzyabura, Z. Yang, C. Su and S. Gaskin. 2010. Unstructured Direct Elicitation of Decision Rules. Journal of Marketing Research
    
17. Ding, M. TOP 10 LIST OF SUBOPTIMAL NPD.
    
18. Ding, M. 2007. Theory of Intraperson Games. Journal of Marketing
    

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